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25 Feb  

Loving SM – From New Zealand and All Over the World

By Kim Baker

Like all of us, after a few days in Santa Monica, journalists tend to fall in love with it too.

Above is a great video from Megan Singleton, a journalist from New Zealand who visited Santa Monica last summer for a piece on “TV NZ” – New Zealand’s version of “Good Morning America”. Thank you to Hotel Shangri-La for hosting Megan Singleton – we cannot generate this type of press coverage without the support of our hotel partners!

Why does press coverage from such a faraway place like this matter?

International visitors are extremely important to Santa Monica’s economy and way of life. Why?

1. They stay longer in our hotels – providing more revenues directly to City of Santa Monica’s general fund, which funds our parks, police/fire, libraries, street improvements and more
2. They spend more money in our restaurants and stores – which sustains our small businesses and also brings sales tax revenues into the city
3. They prefer to use public transportation – which does NOT bring more car traffic into the city – they love the Big Blue Bus and Metro!

One of Santa Monica CVB’s main missions is to ensure that international visitors continue to choose Santa Monica over other destinations. While Santa Monica is a world class destination, we directly compete with cities like San Francisco, Las Vegas and San Diego. These cities have multi-million dollar advertising budgets, so with less resources, Santa Monica CVB is strategic, creative and targeted in getting the word out – all with our partners’ support.

One way we get the word out about Santa Monica is through press coverage in other parts of the world. Working with our local partners, Santa Monica CVB works to get journalists to visit Santa Monica and write about their experiences while here first hand. In 2009, Santa Monica hosted journalists from the United Kingdom, Ireland, New Zealand, Australia, Japan, Germany and more.

You can see how other journalists love Santa Monica – check out other recent articles on our website!




10 comments

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