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16 Jul  

Traveling Mannequin Spotted in Santa Monica

Meet Sandy Monica!

Santa Monica Convention & Visitors Bureau Creates British Tourist Mannequin and
Invites Fans to Suggest to Sandy Monica’s Next Adventure for a chance to Win a $500 Shopping Spree To Santa Monica Place.


Santa Monica Convention & Visitors Bureau (SMCVB) announced a fun online contest, featuring English tourist “Sandy Monica.”  Who is she? Sandy is a life-size mannequin masquerading as a British socialite vacationing in Santa Monica.  Sandy Monica is determined to experience Santa Monica life by experiencing the seaside destination to partake in at least one activity each day for the 30 days while she is in town.  She will then be put on display as part of the Mannequin Collective art exhibit, a community arts program developed by Santa Monica Place in partnership with Otis School of Design to celebrate the grand opening of the new shopping venue.

During her stay “resident experts” and fans of Santa Monica are invited to help plan Sandy’s activities by submitting suggestions for creative, fun and exciting “must-do” activities during her visit to America’s favorite beachside city.

Fans of Santa Monica are encouraged to submit their activity suggestions by visiting between July 15 and July 30, 2010.  The most creative suggestion, as chosen by SMCVB on Aug. 3, will receive a $500 gift card to shop at Santa Monica Place, opening on Aug. 6, 2010.

From a bike ride along the beach, a trip on a Segway, to a whirl on the famous Santa Monica Pier Ferris wheel, Sandy Monica will be sharing photos of her daily adventures on her website and Facebook page.


A fun opportunity to create excitement with a creative campaign to generate 30 days of awareness for Santa Monica as a destination, and to celebrate Santa Monica Place’s grand opening, Santa Monica Convention & Visitors Bureau (SMCVB) created the identity “Sandy Monica” for its mannequin, which is set to debut at the Mannequin Collective art exhibit.

A reflection of Santa Monica Place’s ongoing commitment to the arts and its community the exhibit will feature 100 mannequins, each created by Santa Monica businesses, designers and artists in celebration of the grand opening of Santa Monica Place outdoor shopping mall on Aug. 6, 2010.


Submissions for Sandy’s next adventure will be accepted online at:


July 15 – July 30, 2010 — Follow Sandy Monica’s adventures online at: or on Santa Monica’s Convention & Visitors Bureau Facebook Page and submit your ideas for Sandy’s next adventure for a chance to win a $500 gift card to shop at Santa Monica Place Mall at

August 6, 2010 – Sandy Monica will be on display during the grand opening of Santa Monica Place’s Mannequin Collective art exhibit.

One comment

  1. Nancy says:

    Thanks for the share!

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