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28 Dec  

Santa Monica Welcomes Wisconsin & TCU Football Fans!

This month, thousands of fans will visit Santa Monica and Southern California for the 97th Rose Bowl Game and the 122nd Tournament of Roses Parade. Santa Monica encourages fans, alumni, players, coaches, cheerleaders and other VIPs to explore the quintessential California seaside city, with its 8.3 square miles of walkable streets and its 400+ world-class restaurants, sports bars, pubs, lounges and shops.

In kicking off the Rose Bowl and parade festivities, Santa Monica welcomes The University of Wisconsin Alumni Association for their “Party at the Pier” pre-game pep rally near the famed Santa Monica Pier.  The celebration of University of Wisconsin’s (UW) New Year’s Day Rose Bowl bid against Texas Christian University’s Horned Frogs, is scheduled for December 30 from 3:00 p.m. to 5:00 p.m. Complimentary and open to the public, the event will feature specialties from local food vendors and varied entertainment, with more than 25,000 Wisconsin fans expected.

“The opportunity to host our event in Santa Monica, with its scenic ocean views and beautiful beaches as a backdrop, is one of the many highlights of the Rose Bowl experience for our team and our fans,” commented Kevin Kluender, Assistant Athletic Director, University of Wisconsin.

“Local businesses are energized by the spirit visiting fans and team supporters will bring.  Specials and deals for the occasion, offered by some of Santa Monica’s top hotels, shops and restaurants, should not be missed,” says Misti Kerns, president and CEO, Santa Monica Convention & Visitors Bureau. For a full list of special offers, visit  Santa Monica businesses can submit their offers for a free listing at

Recently named one of America’s “Top 10 Beach Cities” by National Geographic, Santa Monica is a centrally located Los Angeles haven. Just a short distance from LAX and Pasadena, Santa Monica offers sunshine, beaches, and stress-free access to Pasadena through direct shuttles, as well as the special Rose Bowl Big Blue Bus packages for attendees.  Call Santa Monica Convention & Visitors Bureau directly at (800) 771-2322 or + (310) 319-6263 to request a free visitors guide, map and other resources.

For more information or to purchase tickets to the 2011 Rose Bowl Game and/or Tournament of Roses Parade, please visit

For images, press information, including a list of 25 Free Things to Do in Santa Monica, please contact the media contacts listed.  To view Santa Monica’s 100 free things to do in Santa Monica, visit

About Santa Monica Convention & Visitors Bureau
Santa Monica Convention & Visitors Bureau (SMCVB) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For travel and accommodation information or a free copy of the Official Visitors Guide, the public can write to the Santa Monica Visitor Center, 1920 Main Street Suite B, Santa Monica, CA 90405; call (800) 544-5319 or (310) 393-7593; visit; or email Follow SMCVB on Twitter @GoSantaMonica or become a FaceBook fan at  Visitors can also now download the Santa Monica app at for both iPhone and Android phones.

27 Dec  

New Year’s Eve Events in Santa Monica

Ring in 2011 beachside at a number of exciting events and dining celebrations throughout Santa Monica. For a full list of New Year’s Eve events, visit

Black and White Masquerade Ball at Wokcano

1413 5th St | (310) 497-6324
Wokcano Santa Monica will ring in the New Year with a Black and White Masquerade Ball on Friday, December 31, 2010. The evening’s festivities will feature music by DJ Frankie and live entertainment by Brazilian Samba Dancers and Fire Dancers throughout the night. Admission is $40.00 in advance and $50.00 day of and includes passed hors d’oevres and an open vodka bar from 9PM-10PM. Black & White Cocktail Attire & Masks are required. Admission includes party favors and a champagne toast at midnight.  Parade this multi-level nightclub” outdoor patio in a classy disguise this New Years Eve!

KCRW’s NYE at the Viceroy

1819 Ocean Ave | (310) 260-7500
Roll into 2011 with style and swagger, that’s what KCRW’s and OM Records’ soiree at the Viceroy Hotel aims to do. The lux Santa Monica sleep-away will transform its outdoor patio into a NYE playland, with dancing on top of the hotel’s covered pools to music by Mayor Hawthorne, Classixx, Jason Bentley and Raul Campos. Tickets are all-inclusive; premium open bar, hors d’oeuvres, and midnight toast.

The Annual All-New One-Time-Only New Year’s Eve Musical Revue

Santa Monica Playhouse Main Stage, 1211 4th St |
(310) 394-9779 ext. 1

The best New Year’s deal in town – a complimentary buffet supper starts off the event, then it’s “on with the show!” as internationally acclaimed Actors’ Repertory Theatre brings you an all-new family-friendly Rudie-DeCarlo musical revue, with prizes, sing-a-long songs, dancing in the aisles, humor and other delights culled from five decades of the most beloved Santa Monica Playhouse productions. The early show is the perfect way for the entire family to celebrate New Year’s Eve together and still get the kids to bed at a reasonable hour.

24 Dec  

Happy Holidays from Santa Monica Convention & Visitors Bureau!


Santa Monica Convention & Visitors Bureau would like to wish you a safe and Happy Holidays! For those of you spending the holidays at home with family and friends, take advantage of the many holiday activities going on in Santa Monica.

Give the Gift of Santa Monica
Stop by one of our four visitor center locations for information on exciting tours, pick up free visitor guides and maps, shop for holiday gift ideas including stocking stuffers, reusable water bottles, mugs, scarves, sweaters, Santa Monica merchandise and more! When shopping at our 1920 Main Street location, just mention this newsletter and receive 25% off Santa Monica merchandise (excluding books) now until Christmas. Find Locations Here

Need an Extra Bedroom?
Now through January 24, 2011, residents can show proof of Santa Monica residency (California ID or drivers license) and your friends and relatives will receive special hotel rates and discounts at participating Santa Monica hotels and businesses. Learn More Here

Rose Bowl Returns!
University of Wisconsin will hold their official pep rally on Thursday, December 30th near the Santa Monica Pier in the North parking lot at 3:00pm. Learn More Here

Get Your Free Mobile App for the Holidays
Help your holiday guests travel around easier with the free Santa Monica mobile app, available for iPhone, iPod Touch and Android devices. Spot Surfing Santa and show him your app at the upcoming Santa Monica Pub Crawl and Farmers Markets (through Dec. 22) for a chance to win! Download App Here

20 Dec  

Fireside at the Miles

This winter from January 7th to February 5th, 2011, sit up close by the fireside for an exciting mix of performances at the historic Miles Playhouse. Featuring an all-ages bar with organic coffees, teas and pastries, cozy sofas and chairs around the giant Mission-style hearth, Fireside at the Miles presents a mixture of dance, drama, and song on Fridays and Saturdays, with two Thursdays of “Club Hip Hop” exploring elements of hip hop culture. Every week brings something new!

Doors open 7:15pm, performances start 8pm & end by 10pm. Tickets for individual nights are $10 for adults. $5 for students, seniors (55 and over) and kids (21 and under). Group rates also available. Reservations and information: please call 310-458-8634, email, or visit The Miles Memorial Playhouse is located at 1130 Lincoln Blvd, Santa Monica, CA. 90403. Free parking and on the Big Blue Bus line!

13 Dec  

Santa Monica History Museum Holiday Sale

Dear Friends of the Santa Monica History Museum,

We hope you have already had a first look at our new museum. With the Holiday Season here, we would love to see you again. Now is a wonderful time for Santa Monica residents to give the gift of a journey into the City of their ancestors.

To help you give the exceptional experience of the city we love, we invite you to the new museum and receive one free admission with one paid admission, and 10% off items in our gift shop*. We have a great selection of Santa Monica history books, t-shirts, jewelry, Byer’s Choice dolls, and children’s books.

We wish you Joy throughout the Season, Health and Peace in the Year to begin!

*Sale ends December 31, 2010. Sale excludes Amy Faust jewelry, centennial medallions, and Byer’s Choice dolls. The Santa Monica History Museum is located at 1350 7th Street adjacent to the Santa Monica Public Library.

06 Dec  

SuperBowl-A-Thon Returns February 4th, 2011!

Annually WSHC hosts the SuperBowl-A-Thon on the first Friday of February. This event brings together community members, business and non-profit agencies for fundraising for the Westside Shelter & Hunger Coalition.

Come join us for an afternoon of bowling and raise money for a great cause while having fun! Visit for more information.

04 Dec  

Surfing Santa is Coming To Town – Only in Santa Monica


Spot Surfing Santa On His Beach Cruiser For A Chance To Win Great Prizes
And Special Prize Coded Beach Balls At Holiday Events And Local Farmers Markets

Santa Monica Convention and Visitors Bureau (SMCVB), has enlisted the help of Surfing Santa this holiday season to spread good cheer and fun prizes to residents and visitors that have downloaded the new official destination Santa Monica mobile app for their iPhone, iPod Touch or Android devices.

Beginning December 3 and continuing through December 22, Santa Monica’s own Surfing Santa can be spotted on his beach cruiser at numerous community events including special surfer appearances at Santa Monica holiday events, farmer’s markets and local pubs as part of the official Santa Monica pub crawl.

Residents and visitors that spot Surfing Santa and show him that the Santa Monica mobile app has been downloaded on their iPhone, iPod Touch or Android will instantly win a Santa Monica beach ball – some of Surfing Santa’s elves have written special prizes on a select number of beach balls, meaning a few lucky participants have a chance to win staycation packages, beach cruisers, iPhones, iPads, free dinners, shopping sprees and more Santa Monica tailored prizes.

Easily downloaded on iTunes or at the Android Market, and just in time for those holiday visitors and family outings, the free Santa Monica mobile app is the Official GeoGuide of Santa Monica. Designed for use by both residents and visitors, the app provides users with location-specific information about local happy hour venues and specials, arts and culture, attractions, restaurants and shopping, nightlife information and more.

In addition, app users can read restaurant and hotel reviews, find their final destination using customized maps and access up-to-date information on discounts and promotions being offered by Santa Monica business.

“Nothing says it’s holiday season in Santa Monica like seeing a Surfing Santa on his beach cruiser.  Our Surfing Santa promotion is a unique and fun way to encourage Santa Monica residents and visitors to take full advantage of the information that is now available at their fingertips through the new Santa Monica mobile app,” said Misti Kerns, president and CEO of Santa Monica Convention & Visitors Bureau. “We encourage our residents and their visiting family and friends to utilize the mobile app to explore everything our destination has to offer and explore firsthand why Santa Monica has been named one of America’s Top Ten Beach cities by National Geographic Magazine 2010. The new app and our annual Extra Bedroom program provide a built in tour guide for visiting friends and family.”

Surfing Santa will be making appearances at the following events:

12/3/10: Montana Ave. Holiday Event, 6:00pm – 8:00pm
12/4/10: Saturday Farmers Market – Downtown, 10:00am – 12:00pm
12/4/10: Main Street Holiday Event, 6:30pm – 8:30pm
12/5/10: Sunday Farmers Market – Main Street, 10:00am – 12:00pm
12/8/10: Wednesday Farmers Market – Downtown, 10:30am – 12:30pm
12/11/10: Saturday Farmers Market – Downtown, 10:00am – 12:00pm
12/12/10: Sunday Farmers Market – Main Street, 10:00am – 12:00pm
12/15/10: Wednesday Farmers Market – Downtown, 10:30am – 12:30pm
12/18/10: Saturday Farmers Market – Pico, 10:00am – 12:00pm
12/18/10: Santa Monica Pub Crawl, 5:30pm – 7:30pm
12/19/10: Sunday Farmers Market – Main Street, 10:00am – 12:00pm
12/22/10: Wednesday Farmers Market – Downtown, 10:30am – 12:30pm

If you don’t happen to spot Surfing Santa during the above holiday events, residents and visitors can always visit one of the four Santa Monica Visitor Center locations now through December 31st and show the friendly staff that you’ve downloaded the app for a beach ball and a chance to win. More information on the Surfing Santa promotion is available by visiting

Visitor Center Locations:
Santa Monica Walk-In Visitor Information Center, 1920 Main Street, Suite B
Santa Monica Visitor Information Kiosk, 1400 Ocean Avenue
Santa Monica Visitor Information Kiosk, 322 Santa Monica Pier
Santa Monica Visitor Information Cart, 1300 Third Street Promenade

03 Dec  

Candy Cane Drive

Santa Claus is coming to town very early this year… and Santa Monica’s firefighters and police officers are leading the way!  Santa and his public safety helpers will be distributing good cheer and thousands of candy canes as part of the eighteenth annual “Candy Cane Drive.”

Everyone is invited to join in the Candy Cane Drive.

Santa’s scheduled stops are as follows:

Saturday, December 4, 2010:

10:30 - 10:50 a.m. Douglas Park – California Ave & 25th Street
11:00 -11:15 a.m. Christine Reed Park – California Ave & Lincoln Blvd.
11:25 – 11:50 a.m. Third Street Promenade & Wilshire Blvd
1:15 - 1:30 p.m.   Virginia Park – 2200 Virginia Avenue
1:45 - 2:00 p.m.   Marine Park- Marine St. & 17th Street
2:15 – 2:30 p.m.   Clover Park – Ocean Park Blvd & 25th Parking Lot

Santa Monica children are encouraged to look and listen for the lights and sirens of the public safety vehicles, while parents are encouraged to bring their cameras.

For more information, call the Santa Monica Police Department, Community Relations Unit at (310) 458-8474.

03 Dec  

Roller Coaster Ridin’ Santa At Pacific Park

Roller Coaster Ridin’ Santa To Depart Daily At
Pacific Park Amid Snow Flurries in Sunny Santa Monica

Lifelike Santa Claus set to charge through snow while leaving the
over-the-ocean coaster station this holiday season for guest ride-alongs and photo ops

Here comes Santa Claus, here comes Santa Claus, riding Pacific Park’s coaster beginning Dec. 10-25, from 12 p.m. to close, at Pacific Park on the Santa Monica Pier.

The roller coaster ridin’ Santa likeness will celebrate the holidays while riding in the last car of the West Coaster roller coaster. Guests have the opportunity to take photos with Santa while the train is in the station or ride-along as the coaster races 55-feet above the Santa Monica Bay. Santa will ride all day and night during Park hours as he makes his way over and through the two-acre amusement park delivering holiday cheer.

Along with Santa, a curtain of snow falls each time Santa departs the coaster station, creating a sense of holiday excitement for riders and guests in Pacific Park and on the Santa Monica Pier.

“Santa and snow are the perfect combination – even in sunny Santa Monica,” says Jeff Klocke, Director of Marketing and Sales at Pacific Park on the Santa Monica Pier. “Our goal is to create a one-of-a-kind holiday experience with these special additions accentuated by our unique seaside location.”

Admission to Pacific Park is free. Prices for individual roller coaster rides are $5 each. Pacific Park’s best value is the all-day wristband, providing unlimited use of rides, at $15.95 for guests 7 years and below and $21.95 for guests 8 years and older.

Pacific Park’s operating hours vary daily. To confirm park hours or for additional information, guests may call (310) 260-8744 or visit

LifeFormations of Ohio custom designed the six foot tall, lifelike Santa Claus for Pacific Park. The have also provided creations for Disney, Universal and Hollywood Wax Museum among others.

The specially designed snow is presented by SnowMasters of Lexington, Ala., and is widely known as Evaporative Snow™ – a fast dissolving, environmentally friendly substance that leaves no residue and creates authentic snow effects. SnowMasters clients include Walt Disney World, Paramount, Sea World and more.

Pacific Park on the Santa Monica Pier, LA’s only admission free amusement park, offers 12 amusement rides, 18 midway games and an oceanfront food plaza. Signature rides include the Pacific Wheel, the world’s first solar-powered Ferris wheel; The West Coaster, a steel roller coaster that races 55 feet above the Santa Monica Bay; and Inkie’s Air Lift Balloon Ride, the high-flying, family-sharing kids’ ride. For additional information, call (310) 260-8744 or visit

01 Dec  


By Tehmina Adaya/President & CEO of Hotel Shangri-La,

Santa Monica Sunset

Santa Monica Sunset

Most people who know me well, know that my daily walk is a ritual for me.  It is my medicine, my exercise, my period of zen: a walking form of meditation.  I avoid taking my phone with me or company and this is the time that I am alone with me myself and I to sort out my thoughts, feelings, ambitions, worries and emotions.  Of course it helps that I live in the most beautiful part of the world where the sunsets are breathtaking as the sun descends onto the Pacific Ocean.  Yes, I go for my walk every day on Palisades Park on the Bluffs of Santa Monica, where I can smell the salt in the air and hear the waves crashing!  One of my favorite things to do is to take sunset photos and here are some of my favorites:  some from Suite 700 at the Shangrila Hotel and some from my walks.  Enjoy!


The opinions of this blog are that of the contributors and do not necessarily depict the position of Santa Monica Convention &
Visitors Bureau. Santa Monica Convention & Visitors Bureau reserves the right to edit or refuse any submitted information.

©2010 Santa Monica Convention and Visitors Bureau. Santa Monica, Los Angeles, CA. All Rights Reserved.