This month, thousands of fans will visit Santa Monica and Southern California for the 97th Rose Bowl Game and the 122nd Tournament of Roses Parade. Santa Monica encourages fans, alumni, players, coaches, cheerleaders and other VIPs to explore the quintessential California seaside city, with its 8.3 square miles of walkable streets and its 400+ world-class restaurants, sports bars, pubs, lounges and shops.
In kicking off the Rose Bowl and parade festivities, Santa Monica welcomes The University of Wisconsin Alumni Association for their “Party at the Pier” pre-game pep rally near the famed Santa Monica Pier. The celebration of University of Wisconsin’s (UW) New Year’s Day Rose Bowl bid against Texas Christian University’s Horned Frogs, is scheduled for December 30 from 3:00 p.m. to 5:00 p.m. Complimentary and open to the public, the event will feature specialties from local food vendors and varied entertainment, with more than 25,000 Wisconsin fans expected.
“The opportunity to host our event in Santa Monica, with its scenic ocean views and beautiful beaches as a backdrop, is one of the many highlights of the Rose Bowl experience for our team and our fans,” commented Kevin Kluender, Assistant Athletic Director, University of Wisconsin.
“Local businesses are energized by the spirit visiting fans and team supporters will bring. Specials and deals for the occasion, offered by some of Santa Monica’s top hotels, shops and restaurants, should not be missed,” says Misti Kerns, president and CEO, Santa Monica Convention & Visitors Bureau. For a full list of special offers, visit www.santamonica.com/deals. Santa Monica businesses can submit their offers for a free listing at www.santamonica.com/deals-form.
Recently named one of America’s “Top 10 Beach Cities” by National Geographic, Santa Monica is a centrally located Los Angeles haven. Just a short distance from LAX and Pasadena, Santa Monica offers sunshine, beaches, and stress-free access to Pasadena through direct shuttles, as well as the special Rose Bowl Big Blue Bus packages for attendees. Call Santa Monica Convention & Visitors Bureau directly at (800) 771-2322 or + (310) 319-6263 to request a free visitors guide, map and other resources.
For more information or to purchase tickets to the 2011 Rose Bowl Game and/or Tournament of Roses Parade, please visit http://www.tournamentofroses.com.
For images, press information, including a list of 25 Free Things to Do in Santa Monica, please contact the media contacts listed. To view Santa Monica’s 100 free things to do in Santa Monica, visit www.santamonica.com/visitors/plan-your-trip/family-activities/.
About Santa Monica Convention & Visitors Bureau
Santa Monica Convention & Visitors Bureau (SMCVB) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Santa Monica as a travel destination. For travel and accommodation information or a free copy of the Official Visitors Guide, the public can write to the Santa Monica Visitor Center, 1920 Main Street Suite B, Santa Monica, CA 90405; call (800) 544-5319 or (310) 393-7593; visit www.santamonica.com; or email email@example.com. Follow SMCVB on Twitter @GoSantaMonica or become a FaceBook fan at http://www.facebook.com/visitsantamonica. Visitors can also now download the Santa Monica app at http://www.santamonica.com/app for both iPhone and Android phones.