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08 Feb  

Santa Monica to Host PGA Golfers and Fans

California’s Quintessential Beach City Welcomes Northern Trust Open Players,
their Families, Staff and Fans

Santa Monica, Calif. (Feb. 7, 2011) – Santa Monica is pleased to serve as a “home base” for the third consecutive year to thousands of PGA pros, their families, caddies, PGA Tour staff, and their fans who will stay in the beach city during the 85th Northern Trust Open Feb. 15-20.  Santa Monica and its establishments invite golfers and fans to take a swing at dining, accommodation, attraction and retail special offers during their stay in the beachside city.

“Santa Monica provides an unforgettable beach city experience, and we are happy to again host the many PGA pros and fans during this popular tournament,” says Misti Kerns, president and CEO of Santa Monica Convention & Visitors Bureau (CVB). “The Northern Trust Open provides a fantastic opportunity for our businesses to cater to a new audience, some of whom will be exploring Santa Monica for the first time.”

The Santa Monica CVB will distribute welcome placards to businesses within Santa Monica or businesses can pick up welcome placards at the Santa Monica Visitor Center at 1920 Main Street. The Big Blue bus is providing shuttle service from Santa Monica to the tournament on Saturday and Sunday, Feb. 19-20, departing from the Civic Center Parking structure located at 333 Civic Center Drive.

Many local restaurants, retailers and hotels are also creating special offers for tournament participants and fans. To view the special offers, please visit www.santamonica.com/northern-trust-open. Tournament participants and attendees can also download the free Santa Monica mobile app to view the Northern Trust Open special offers in the palm of their hand. Please visit www.santamonica.com/app for information on how to download the app. Santa Monica Convention & Visitors Bureau staff and local hospitality professionals will also be at the tournament offering destination information to the thousands of fans in attendance.

The Northern Trust Open will take place at the Riviera Country Club in Pacific Palisades. For tickets and more information, please visit www.northerntrustopen.com.




21 comments

  1. Don Saavedra says:

    Thanks, Santa Monica! Because of this event, my autistic daughter had to spend 3 hours on a school bus this afternoon/evening.

    Maybe you should have a golf tournament every week!

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